Many Australians are looking to expand their families with either their first child or by adding another to the flock.
Such family planning has even increased in the past decade or so, as Australia's population boom continues.
According to the most recent report from the Australian Institute of Health and Welfare, 307,000 Australian mothers gave birth to more than 312,000 babies in 2012 - a 3.4 per cent increase from 2011 and an impressive 21.5 per cent rise since 2003.
In fact, the birth rate is at its highest level in a decade.